Pete Bruce
Vice President, Global Sales, SPX Aids to Navigation
Pete joined Flash Technology in 2000 as the sales manager for Mexico. In 2003 he transitioned to a domestic role as manager of the National Operations Center, then went on to serve the business in telecom key account management roles for the sales department. In 2008 he was promoted to director of business development for the wind energy market, where the company experienced tremendous growth. Pete transitioned to senior director of sales for national accounts in 2012. Four years later, Pete was promoted to the vice president of channel management, where he now leads the global sales efforts for the entire Flash organization. In 2020, Pete assumed global sales responsibilities for SPX Aids to Navigation, unifying sales and outreach strategies for Flash Technology and Sabik Marine.
Originally from Saint Louis, Missouri, Pete earned his bachelor of science degree in mechanical engineering from the University of Missouri in Columbia, MO. Prior to joining Flash Technology, he worked in the engineering, operations and sales departments in the electric motor industry. He and his family reside in Brentwood, TN.
